Luma AI, Inc.

Luma AI, Inc., commonly known as Luma AI, is a privately held artificial intelligence company headquartered in Palo Alto, California. Founded in 2021 by Amit Jain, Alex Yu, and Alberto Taiuti, its core mission is to develop multimodal general intelligence capable of generating, understanding, and operating in the physical world, thereby expanding human imagination and capabilities through advanced AI.

The company specializes in AI models for image and video generation, offering a suite of products designed for creative professionals and developers. Key offerings include Dream Machine, its flagship platform for cinematic AI video generation, and Ray3 (along with Ray3.14 and Ray2), a reasoning video model known for producing physically accurate, high-dynamic-range visuals. Luma AI also provides Photon for text-to-image generation, Genie 3D for creating 3D models from text prompts, and a Modify Video tool for AI-powered video editing. These tools are utilized across various market segments, including entertainment, advertising, e-commerce, real estate, and 3D gaming, with APIs available for broader integration.

Luma AI has demonstrated significant growth, raising over $1 billion in funding, including a $900 million Series C round in November 2025 led by HUMAIN, which valued the company at approximately $4 billion. This funding supports the acceleration of large-scale "World Models" and the development of Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, in partnership with HUMAIN. Led by co-founder and CEO Amit Jain, Luma AI serves over 30 million users globally through its Dream Machine platform and continues to innovate with new models like Uni-1 and Luma Agents, positioning itself at the forefront of multimodal AI and AI-driven content creation.