Lowe's Launches Spring Promotions with Free Same-Day Mulch Delivery
Event summary
- Lowe's kicks off SpringFest on March 26, 2026, with seasonal promotions and loyalty perks.
- MyLowe's Rewards™ and MyLowe's Pro Rewards™ members get free same-day delivery on orders over $25, including mulch.
- SpringFest offers deals on lawn and garden, seasonal, grills, outdoor power equipment, paint, and appliances.
- Mulch Week runs April 9–15, 2026, with 5 for $10 Sta-Green Mulch and 5x points for loyalty members.
- Lowe's stores will be closed on Easter Sunday, April 5, 2026, with online-only savings.
The big picture
Lowe's strategic move to enhance its loyalty program with free same-day delivery and targeted spring promotions underscores the intensifying competition in the home improvement retail sector. With over 30 million MyLowe's Rewards members, the company is leveraging its customer base to drive seasonal sales and differentiate itself from competitors. The focus on outdoor and indoor refresh projects aligns with broader consumer trends toward home improvement and personalization.
What we're watching
- Customer Retention
- How Lowe's free same-day delivery and loyalty perks will affect customer retention and repeat purchases.
- Competitive Positioning
- Whether Lowe's SpringFest promotions can sustain its competitive edge against Home Depot and other retailers.
- Operational Efficiency
- The pace at which Lowe's can scale its same-day delivery capabilities to meet increased demand during peak season.
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