LiveOne Expands PPVOne Partnership with Bare Knuckle Ice Wars After ESPN Debut
Event summary
- LiveOne expands PPVOne partnership with Bare Knuckle Ice Wars following its ESPN debut and 15M+ social media views.
- PPVOne has generated $30M in revenue and $5M in EBITDA across 250+ livestreams since inception.
- UFC Hall of Famer Tito Ortiz joins the September 5 championship event at River Cree Resort & Casino.
- BKFC acquired an ownership stake in Ice Wars in 2025, with Conor McGregor as part of the ownership group.
The big picture
LiveOne's expansion of its PPVOne partnership with Bare Knuckle Ice Wars comes at a time when combat sports are gaining significant traction on digital platforms. The partnership leverages Ice Wars' growing popularity, as evidenced by its ESPN debut and 15M+ social media views, to drive further revenue growth for LiveOne's pay-per-view platform. This strategic move positions LiveOne to capitalize on the increasing demand for niche combat sports content, particularly among younger, digitally native audiences.
What we're watching
- Revenue Growth
- Whether LiveOne can sustain the momentum of PPVOne's $30M revenue and $5M EBITDA across future events.
- Partnership Dynamics
- How the expansion of the PPVOne partnership with Bare Knuckle Ice Wars will impact LiveOne's market position.
- Event Success
- The pace at which Bare Knuckle Ice Wars can continue to sell out events and attract high-profile participants like Tito Ortiz.