Jack Link's Partners with Meat Church BBQ for Limited-Edition Jerky Line
Event summary
- Jack Link's and Meat Church BBQ launched two limited-time jerky varieties: Holy Cow Beef Jerky and Honey Hog Pork Jerky.
- The collaboration is available at select Walmart stores in 48 states through September 25, 2026.
- Meat Church BBQ's founder Matt Pittman collaborated closely with Jack Link's to create the flavors.
- Link Snacks emphasizes taste and flavor as key drivers of snack choice, combining protein benefits with bold flavors.
The big picture
This collaboration underscores the growing trend of snack brands leveraging partnerships with niche, high-engagement brands to drive innovation and differentiate in a competitive market. Link Snacks, as a global leader in protein snacking, is strategically positioning itself to capture the attention of barbecue enthusiasts and protein-focused consumers. The limited-time nature of the launch suggests a test phase to gauge consumer interest before potential broader rollouts.
What we're watching
- Consumer Reception
- How the limited-time jerky varieties will be received by consumers and whether they drive repeat purchases.
- Retail Performance
- The pace at which the collaboration sells through at Walmart and whether it expands to other retailers.
- Brand Synergy
- Whether this partnership can be sustained or expanded into other product categories or collaborations.
Related topics