Jack Link's Expands PepsiCo Partnership with Doritos Nacho Cheese Meat Snacks
Event summary
- Link Snacks launches Doritos Nacho Cheese flavored beef jerky and meat sticks under its 2023 partnership with PepsiCo's Frito-Lay.
- Products available nationwide online and in retailers, alongside existing Jack Link's x Frito-Lay flavors.
- Holly LaVallie, SVP of marketing and R&D at Link Snacks, highlights consumer demand for protein, flavor, and convenience.
- Tina Mahal, SVP of marketing at PepsiCo Foods U.S., emphasizes the intersection of taste, innovation, and convenience.
The big picture
This launch extends the 2023 partnership between Jack Link's and PepsiCo's Frito-Lay, capitalizing on the trend of protein-forward snacking. The collaboration leverages Doritos' iconic flavors to appeal to consumers seeking both taste and convenience. With PepsiCo's extensive distribution network and Jack Link's leadership in meat snacks, the partnership aims to dominate the flavored meat snack category.
What we're watching
- Market Reception
- How the new Doritos Nacho Cheese flavored meat snacks will perform against existing flavors in the market.
- Consumer Trends
- Whether the demand for protein-forward, flavored meat snacks will continue to grow.
- Strategic Expansion
- The pace at which Jack Link's and PepsiCo will introduce additional co-branded products.
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