Life Time's ARORA Program Sees 9% Class Growth as 55+ Demographic Drives Demand for Community-Focused Wellness
Event summary
- Life Time's ARORA program, targeting adults 55+, saw a 9% year-over-year increase in classes in 2025, with average class sizes growing from 9 to 22 participants since its 2022 launch.
- ARORA combines strength training, pickleball, social events, and educational workshops to address both physical and social well-being for older adults.
- Adults 50+ represent 56% of household consumer spending, prioritizing longevity, strength, and social connection, according to the AARP Longevity Economy Outlook 2026.
- Life Time offers a specialized 65+ limited access membership in addition to its standard memberships.
The big picture
Life Time's ARORA program taps into a growing trend of older adults seeking strength, social connection, and community engagement. With adults 50+ driving a significant portion of consumer spending, the program aligns with broader industry shifts toward longevity-focused wellness solutions. The 9% class growth underscores the strategic importance of catering to this demographic, which values experiences that enhance both physical and mental well-being.
What we're watching
- Demand Sustainability
- Whether Life Time can maintain the 9% growth pace in ARORA classes as the 55+ demographic continues to expand.
- Competitive Positioning
- How Life Time's focus on holistic aging will differentiate it from traditional gyms and senior-focused fitness providers.
- Membership Expansion
- The pace at which Life Time can scale its 65+ limited access membership model across its 195 locations.