Lendmark Financial Services, LLC

Lendmark Financial Services, LLC is a consumer finance company headquartered in Lawrenceville, Georgia. Established in 1996, the company's mission is to provide personalized lending solutions to individuals who may be underserved by traditional banking institutions.

The company specializes in a range of financial products, including direct and indirect personal loans, automobile loans, and debt consolidation services. These offerings are designed to assist customers with various life expenses such as home improvements, auto repairs, medical costs, and other significant life events. Lendmark provides loans with fixed rates and flexible payment options, operating through a network of over 500 branches across 24 U.S. states.

Currently led by CEO Bobby Aiken, Lendmark Financial Services was acquired by Lightyear Capital and Ontario Teachers' Pension Plan in 2019, a strategic move aimed at supporting the company's growth and product expansion. The company continues to expand its physical footprint, with recent branch openings in various states in early 2026, and has engaged in significant financial activities, including securing $400 million in senior notes in June 2025. Lendmark is also recognized for its philanthropic initiative, the "Climb to Cure" campaign, which supports CURE Childhood Cancer and has raised over $10 million.