LegitScript Expands Google Partnership for Healthcare Certifications in India and New Zealand
Event summary
- LegitScript's Healthcare Merchant Certification is now recognized by Google for pharmacies in India and telemedicine providers in New Zealand.
- The policy update allows certified businesses to advertise on Google Ads starting April 2026.
- India's online pharmacy market is projected to reach $14 billion by 2034, while New Zealand's telehealth usage has grown 30% over the past five years.
- LegitScript reported a 103% increase in certified healthcare organizations over the past year.
The big picture
LegitScript's expanded partnership with Google underscores the growing need for trusted certification in rapidly evolving telehealth and online pharmacy markets. The collaboration aligns with regulatory shifts, such as New Zealand's Medicines Amendment Act 2025, which streamlines medicine approvals and expands prescribing rights. This move positions LegitScript as a key player in ensuring compliance and transparency in digital healthcare advertising.
What we're watching
- Market Expansion
- How the certification will impact the growth of online pharmacies in India and telemedicine providers in New Zealand.
- Regulatory Compliance
- Whether LegitScript's certification standards will evolve to meet changing regulations in both regions.
- Adoption Pace
- The pace at which healthcare providers in these markets will seek LegitScript certification to access Google Ads.
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