Latham Group Taps Commercial Veteran Antonelli to Drive Growth Strategy — Latham Group, Inc.

Event summary

Todd Antonelli appointed Chief Commercial Officer at Latham Group on August 18, 2026.
Antonelli brings 25 years of commercial leadership experience in building products.
He previously served as Chief Revenue Officer at Cabinetworks Group and SVP of Sales at Marvin Windows & Doors.
Antonelli will oversee commercial strategy, sales organization, and customer relationships.
Appointment aligns with Latham's growth strategy, including core business expansion and fiberglass pool conversion.

The big picture

Latham Group's appointment of Todd Antonelli as Chief Commercial Officer underscores its focus on scaling operations and optimizing sales channels. The move comes as the company seeks to strengthen its position in the competitive in-ground pool market, particularly amid trends toward fiberglass pools and strategic acquisitions. Antonelli's track record in driving profitable growth and commercial transformations positions him to address Latham's expansion goals and operational efficiencies.

What we're watching

Execution Risk: Whether Antonelli can replicate his success at Cabinetworks Group and Marvin Windows & Doors in Latham's distinct market.
Market Expansion: The pace at which Latham accelerates growth in established markets and pursues its Sand State strategy.
Strategic Alignment: How Antonelli's commercial strategy integrates with Latham's four growth pillars, particularly the shift from concrete to fiberglass pools.