Latham Group Expands Australia, NZ Fiberglass Pool Dominance with Freedom Pools Buy
Event summary
- Latham Group acquired Freedom Pools on February 26, 2026 for $17 million in cash.
- The deal adds $20 million in annual net sales and $4 million in adjusted EBITDA pre-synergies.
- Freedom Pools operates manufacturing facilities in Perth, Adelaide, and Brisbane.
- Latham will maintain a dual-brand strategy with its existing Narellan Pools acquisition.
The big picture
This acquisition solidifies Latham's position as the market leader in fiberglass pools across Australia and New Zealand, building on its 2019 purchase of Narellan Pools. The deal reflects a broader trend of consolidation in the residential pool manufacturing sector, particularly in high-growth markets like Perth. With $17 million in cash funding, Latham demonstrates financial flexibility to pursue strategic expansion while maintaining earnings accretion.
What we're watching
- Integration Challenges
- How Latham will manage the dual-brand strategy with Narellan and Freedom Pools.
- Market Penetration
- Whether the acquisition will accelerate Latham's growth in Western Australia.
- Synergy Realization
- The pace at which Latham can achieve cost and revenue synergies from the deal.
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