Latham Pool Products Expands Fiberglass Offerings, Partners with USA Artistic Swimming
Event summary
- Latham Pool Products debuts new fiberglass plunge pools and built-in spa combos at the 2026 Pool & Spa Show.
- Company partners with USA Artistic Swimming as an official sponsor to promote water-centric lifestyle.
- Introduces Ultra-Seam® technology expansion to pool walls and new vinyl liner patterns.
- Launches next-generation autocover accessories, including touch pad controller and heavy-duty stainless steel brackets.
The big picture
Latham Pool Products' 70th anniversary product launches and strategic partnership reflect broader industry trends toward compact, low-maintenance pool solutions and the growing emphasis on outdoor living spaces. The company's focus on innovation and national sponsorship aligns with its position as a leader in the residential pool market, aiming to capitalize on increasing consumer demand for versatile and stylish backyard solutions.
What we're watching
- Product Innovation
- How Latham's expansion of fiberglass and vinyl liner offerings will impact market share in the residential pool sector.
- Partnership Impact
- Whether the USA Artistic Swimming sponsorship will effectively boost brand awareness and drive sales.
- Market Trends
- The pace at which demand for compact, high-impact pool solutions like plunge pools continues to grow.
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