Lamar Advertising Company

Lamar Advertising Company is a leading outdoor advertising company headquartered in Baton Rouge, Louisiana, United States. Founded in 1902, its core business revolves around providing out-of-home advertising solutions. The company's mission emphasizes operating with honesty and integrity, being transparent with customers, and remaining loyal to the communities it serves, while also committing to delivering consistent shareholder value.

Lamar offers a diverse portfolio of advertising products and services, including traditional and digital billboards (bulletins, posters, junior posters), interstate logo signs, transit advertising on buses, shelters, and benches, and airport advertising. It operates one of the largest networks of digital billboards in the United States and Canada, serving both local businesses and national brands.

As a publicly traded Real Estate Investment Trust (REIT) since 2014, Lamar Advertising Company is a significant player in the outdoor advertising industry. Sean Reilly serves as the CEO, with Kevin Reilly, Jr. as president and chairman of the board, and Ross Reilly appointed President of the Outdoor Division effective January 2026. Recent activities include the acquisition of Cleveland Outdoor Advertising assets in February 2026 and the declaration of a cash dividend of $1.60 per share payable in June 2026. The company also engages in pro bono partnerships, such as with the Ronald McDonald House and Dolly Parton's Imagination Library.