Lakeland Fire + Safety Promotes Kevin Rae to Lead EMEA Expansion
Event summary
- Kevin Rae promoted to Executive Vice President, EMEA Fire Sales at Lakeland Industries on April 13, 2026.
- Rae has over 20 years of experience in PPE and fire safety across the UK and EMEA.
- He will lead the company’s Eagle, Jolly, and LHD brands in the region.
- Rae previously served as Vice President, EMEA Fire and Global M&A Integration since joining Lakeland in 2022.
The big picture
Lakeland Industries is doubling down on its EMEA strategy by promoting an internal leader with deep regional expertise. The move underscores the company’s focus on scaling its Fire business amid growing demand for advanced protective equipment in industrial and first responder markets. With Rae at the helm, Lakeland aims to enhance operational integration and elevate safety standards across a diverse geographic footprint.
What we're watching
- Regional Growth Strategy
- How Kevin Rae’s leadership will accelerate Lakeland’s fire business expansion across Europe, the Middle East, and Africa.
- Operational Integration
- Whether the company can sustain operational excellence while scaling its Fire platform in diverse markets.
- Market Positioning
- The pace at which Lakeland can strengthen its position as a premier global fire safety provider under Rae’s direction.