Kustom Entertainment Hires Rosen Group to Boost Media Visibility Amid Growth Push

Event summary

  • Kustom Entertainment has engaged Rosen Group for strategic communications support to enhance media visibility.
  • The partnership aims to strengthen awareness among national and regional media, industry stakeholders, and investors.
  • Rosen Group will develop integrated communications programs including media relations, executive visibility, and thought leadership positioning.
  • The initiative coincides with Kustom's expansion of owned live events and growth of its ticketing ecosystem through Kustom Tickets and TicketSmarter.
  • Kustom's flagship Country Stampede music festival is scheduled for June 25-27, 2026.

The big picture

Kustom Entertainment's engagement with Rosen Group comes as the company accelerates its transformation into a focused live entertainment platform. This strategic move aligns with broader industry trends of consolidation and digital innovation in live event production and ticketing technology. The partnership aims to reinforce Kustom's positioning as a challenger in a market undergoing structural change, with a focus on creating new experiences for fans, artists, and venue operators.

What we're watching

Media Strategy Impact
How Rosen Group's communications efforts will affect Kustom's visibility among investors and industry partners.
Growth Trajectory
Whether Kustom can sustain its momentum in live event production and ticketing technology.
Market Differentiation
The pace at which Kustom can establish itself as a differentiated challenger in the live entertainment industry.