Kunes Auto & RV Extends United Way Campaign After $58,200 March Push

Event summary

  • Kunes Auto & RV Group extended its United Way campaign after selling 582 vehicles in March, raising $58,200.
  • The company pledges to continue donating $100 per vehicle sold until reaching 1,000 vehicles and $100,000 total.
  • Campaign supports Milwaukee residents facing transportation barriers to employment through United Way's program.
  • Kunes donates 10% of annual net profits to local charities, directing over $1 million yearly to community causes.

The big picture

Kunes' campaign extension reflects a growing trend of automotive retailers leveraging sales performance for community investment. The move aligns with industry shifts toward purpose-driven business models, particularly in regional markets where dealer groups compete on more than just price. With over 40 locations and consistent philanthropic giving, Kunes demonstrates how corporate social responsibility can be operationalized at scale.

What we're watching

Fundraising Momentum
Whether Kunes can sustain current sales pace to reach $100,000 goal by year-end.
Community Impact
How the extended campaign affects United Way's Reducing Barriers program capacity.
Strategic Alignment
The pace at which Kunes integrates philanthropy into its broader growth strategy.