KNOREX’s AI Platform Drives Dealership Visits at Scale During Black Friday
Event summary
- KNOREX’s XPO platform delivered 6.9+ million video interactions during a national automotive campaign.
- The campaign generated 54,000+ tracked offline dealership visits with cost-per-acquisition below $4.
- Display CPMs were maintained below $2.50 and video CPMs between $3.40 and $4.20 during peak demand.
- The initiative was conducted in partnership with a leading U.S.-based automotive digital engagement platform.
The big picture
Automotive advertisers are shifting toward AI-driven platforms that deliver measurable dealership traffic. KNOREX’s success in converting digital engagement into physical visits during Black Friday highlights the growing demand for accountable, performance-driven advertising solutions. The campaign underscores the strategic importance of real-time optimization and cost efficiency in competitive retail environments.
What we're watching
- Automotive Demand
- Whether KNOREX can sustain this performance with other enterprise-scale automotive clients.
- Cost Efficiency
- How the platform maintains cost efficiency during competitive retail periods.
- Scalability
- The pace at which KNOREX expands adoption of its unified platform across other multi-location retail verticals.
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