Kits Eyecare Ltd.

Kits Eyecare Ltd. is a vertically integrated, digitally native eyecare platform headquartered in Vancouver, British Columbia, Canada. The company's mission is to make eyecare easy, accessible, and affordable, providing vision care to customers across North America.

KITS offers a comprehensive selection of eyecare products, including its exclusive KITS-designed eyeglasses and contact lenses, as well as products from various designer brands such as Gucci and Ray-Ban. The company operates a network of e-commerce websites, including KITS.com, KITS.ca, OptiContacts.com, and ContactsExpress.ca, and provides advanced online vision tools, virtual fittings, and an Autoship subscription program. Its primary market segments are the United States and Canada.

Led by Co-Founder and CEO Roger V. Hardy, KITS has demonstrated strong financial performance, reporting record preliminary Q4 and full-year 2025 revenues of $53.9 million and $202.5 million (Canadian dollars) respectively, marking its 13th consecutive quarter of positive adjusted EBITDA. Recent strategic initiatives include the launch of integrated vision care insurance support for U.S. customers in March 2025, covering major providers, and the expansion of its retail footprint with a Toronto store opening planned for Q1 2026. The company also announced an expanded 2026 Pangolin Smart Glasses lineup and the launch of the KITS App in January 2026.