Snapple Transforms Decommissioned Ferry into One-Day Comedy Club
Event summary
- Snapple will host a one-day-only comedy event on September 17, 2026, aboard a decommissioned Staten Island Ferry owned by Pete Davidson and Colin Jost.
- The event, produced in partnership with The Stand Group, will feature live standup performances and Snapple beverages.
- Free tickets will be available for a limited time, with doors opening at 7 PM ET and the show beginning at 8:30 PM ET at Pier 17 in New York City.
- Snapple aims to leverage the event to reinforce its brand personality and engage with consumers in an unexpected way.
The big picture
Snapple's initiative reflects a broader trend in the beverage industry where brands are increasingly leveraging experiential marketing to stand out in a crowded market. By partnering with high-profile comedians and transforming an ordinary ferry into a comedy venue, Snapple aims to create a memorable consumer experience that aligns with its quirky brand identity. The event also underscores the growing importance of entertainment and lifestyle collaborations in driving brand relevance and consumer engagement.
What we're watching
- Brand Engagement
- How Snapple's unconventional marketing approach will impact consumer perception and brand loyalty.
- Event Execution
- Whether the one-day event can generate sufficient buzz to justify the investment and effort.
- Social Media Impact
- The pace at which Snapple can translate the event's on-ground success into sustained social media engagement.