Morrie’s Expands Midwest Footprint with $3B Nebraska Deal
Event summary
- Kerrigan Advisors facilitated the sale of Beardmore Auto Group’s Subaru, Chevrolet, and Hyundai dealerships in Bellevue, Nebraska to Morrie’s Automotive Group for an undisclosed amount.
- The transaction marks Kerrigan Advisors’ 326th dealership sold since its inception in 2014.
- Beardmore Auto Group, a fourth-generation family business, commanded 35% of the local auto retail market in Bellevue.
- Morrie’s Automotive Group, now operating over 30 dealerships across the Midwest, generated $1.8B in revenue in 2025.
The big picture
This transaction underscores the ongoing consolidation trend in the automotive retail sector, particularly in high-growth Midwest markets. Omaha’s population growth and favorable business costs make it an attractive target for dealership groups looking to expand their footprint. The sale also highlights the strategic value of well-established, non-luxury franchises in dominant market positions.
What we're watching
- Midwest Consolidation
- Whether Morrie’s can sustain its aggressive Midwest expansion while maintaining operational efficiency.
- Market Dynamics
- How Omaha’s non-luxury auto market will respond to increased competition from a larger dealership group.
- Valuation Trends
- The pace at which valuations for Subaru, Chevrolet, and Hyundai franchises will evolve in 2026.
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