Keepit Wins Cloud Backup Award Amid Rising SaaS Data Protection Concerns

Event summary

  • Keepit, a vendor-independent cloud for SaaS data backup and recovery, received a 2026 Product of the Year Award from Cloud Computing Magazine (TMC).
  • The company has expanded its platform to secure fifteen SaaS applications, adding seven new applications in the past year.
  • Keepit utilizes immutable backups to secure data independent of major hyperscalers.
  • Michele Hayes, CMO of Keepit, highlighted the platform's role in addressing data protection challenges related to SaaS and AI adoption.

The big picture

The award underscores a growing market need for specialized data protection solutions as organizations increasingly rely on SaaS applications and experiment with AI. Keepit's vendor-independent approach positions it to capitalize on this trend, particularly as concerns around data security, compliance, and vendor lock-in intensify. The company’s focus on immutable backups addresses a critical vulnerability in many cloud environments, especially in the face of rising ransomware threats.

What we're watching

Vendor Lock-in
The award highlights growing concerns around vendor lock-in with major hyperscalers, suggesting increased demand for vendor-independent backup solutions like Keepit's.
Regulatory Scrutiny
Keepit's emphasis on data sovereignty and compliance could become increasingly important as global data regulations tighten, potentially driving adoption.
AI Integration
The connection between Keepit’s offering and the accelerating adoption of AI suggests the company must demonstrate its platform’s ability to protect AI-driven workflows and data effectively.