Keepit Data Report Reveals Identity Recovery Lag in SaaS Protection

Event summary

  • Keepit's Annual Data Report 2026, released in March 2026, analyzes anonymized data from thousands of SaaS customers.
  • The report indicates 90% of organizations demonstrate recovery readiness for large-scale SaaS recovery.
  • Identity app recovery is tested four times less frequently than productivity apps, highlighting a significant gap.
  • 90% of restores are single-file, suggesting granular recovery is a common operational need.
  • Keepit CTO Jakob Østergaard and Microsoft MVP Paul Robichaux will discuss the findings in a webinar on April 30, 2026.

The big picture

Keepit's report underscores a growing disconnect between theoretical SaaS data protection strategies and actual operational practices. The finding that identity recovery lags significantly behind productivity app recovery suggests a broader issue of security maturity within organizations, potentially creating a significant market opportunity for vendors like Keepit who can address this gap. The emphasis on granular recovery also points to the increasing complexity of modern workflows and the need for more precise data protection solutions.

What we're watching

Governance Dynamics
The discrepancy between data protection practices and recovery testing frequency will likely draw scrutiny from compliance teams and auditors, potentially impacting Keepit's sales cycle.
Execution Risk
Keepit's ability to maintain predictable backup growth rates, despite increasing data volumes, will be crucial for preserving its competitive pricing and customer retention.
Competitive Landscape
The focus on granular recovery highlights a potential area of differentiation for Keepit, but competitors may rapidly adapt, intensifying the battle for SaaS data protection market share.