Keepit Expands UK Footprint with Hammer Distribution Partnership
Event summary
- Keepit has signed a strategic agreement with Hammer Distribution to enhance its offering in the UK and Ireland.
- The partnership aims to secure business-critical SaaS data with an independent recovery layer through local data centers.
- Keepit’s cloud backup and recovery platform currently secures fourteen SaaS applications.
- The deal focuses on expanding deep relationships with value-added resellers and managed service providers in the UK.
- Hammer Distribution will support Keepit in offering localized support and scaling its presence rapidly across the UK channel.
The big picture
The partnership aligns with the growing demand for specialized SaaS data protection and vendor-independent cloud solutions. Keepit’s focus on cloud resilience and data sovereignty positions it well in a market increasingly concerned with cyber threats and regulatory compliance. The deal underscores the strategic importance of local data centers in meeting regional compliance requirements.
What we're watching
- Market Penetration
- How Keepit will leverage Hammer Distribution’s network to accelerate adoption among UK enterprises.
- Regulatory Compliance
- Whether Keepit’s local data centers will sufficiently address evolving UK data sovereignty regulations.
- Competitive Dynamics
- The pace at which Keepit can differentiate itself from competitors in the SaaS data protection space.
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