Keepit Wins 2025 Cloud Computing Backup and Disaster Recovery Award

Event summary

  • Keepit received the 2025 Cloud Computing Backup and Disaster Recovery Award from Cloud Computing Magazine, a second consecutive win.
  • The award recognizes Keepit's cloud-native data protection platform, which serves over 20,000 companies across 14 key SaaS applications.
  • Keepit's platform is independent of global hyperscalers, offering immutable data storage and compliance with local regulations.
  • The company operates seven data center regions globally, emphasizing business continuity and ransomware mitigation.

The big picture

Keepit's award highlights the growing importance of independent, cloud-native data protection solutions in an era of increasing cyber threats and regulatory scrutiny. The recognition underscores the strategic value of immutable data storage and business continuity, particularly for SaaS-dependent enterprises. As cloud adoption accelerates, Keepit's ability to differentiate itself from hyperscaler-dependent solutions could shape the future of the data protection market.

What we're watching

Market Differentiation
How Keepit's independence from hyperscalers will affect its competitive positioning in the cloud data protection market.
Regulatory Compliance
Whether Keepit can sustain its compliance advantages as data regulations evolve globally.
Customer Expansion
The pace at which Keepit can grow its customer base beyond the current 20,000 companies.

Related topics

Technology