Keepit Overhauls Global Channel Team to Boost Partner-Driven Growth
Event summary
- Keepit has consolidated its global channel organization under Jan Ursi, Global Vice President of Channels, with three regional leaders covering Southern Europe, Northern Europe, and the Americas.
- The company operates a 100% channel-led go-to-market model, with all sales delivered through value-added resellers, managed service providers, GSIs, and strategic alliances.
- Keepit's Partner Network focuses on a consistent global framework for enablement, joint marketing, and collaborative sales execution, with regional teams adapting to local market needs.
- The company plans to increase partner recruitment, expand certifications, and deepen joint marketing across priority markets in 2026.
The big picture
Keepit's move to strengthen its global channel organization underscores the growing importance of partner ecosystems in the cloud-native data protection market. As competitors increasingly rely on direct sales models, Keepit's commitment to a 100% channel-led approach could position it as a unique player in the space. The consolidation of the channel team also reflects a broader industry trend towards regional specialization and localized execution strategies.
What we're watching
- Partner Adoption
- How quickly Keepit can onboard and enable new partners under the consolidated structure.
- Regional Execution
- Whether the regional teams can effectively adapt the global strategy to local market dynamics.
- Competitive Positioning
- The pace at which Keepit can differentiate itself as the most partner-friendly organization in the data protection space.
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