Kaplan Targets Elite Students with Advanced SAT Prep Course
Event summary
- Kaplan launched an Advanced Track Live Online SAT course for students scoring 1250+
- Course targets 1450+ scores, benchmark for Ivy League and other top universities
- Launch coincides with trend of test-optional schools reconsidering SAT requirements
- 15% of test-optional admissions officers considering reinstating SAT requirements
- Kaplan offers score improvement guarantee or free course retakes
The big picture
Kaplan's new offering targets a niche but strategically important segment of students aiming for elite institutions. The launch comes as the standardized testing landscape shifts, with many test-optional schools reconsidering requirements. This positions Kaplan to benefit from both the high-stakes nature of college admissions and the evolving policies around test submissions. The company serves about 1.2 million students annually through its various educational programs.
What we're watching
- Market Demand
- Whether the advanced course can capture significant share of high-scoring students seeking marginal score improvements
- Industry Trends
- The pace at which test-optional schools will reinstate SAT requirements and impact demand for prep courses
- Competitive Positioning
- How Kaplan's score guarantee differentiates it from competitors in the premium SAT prep segment
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