Kaplan Launches Free College and Career Planning Hub
Event summary
- Kaplan launched prelum.org, a free online resource hub for college and career planning.
- The platform offers expert guidance on exploring majors, career pathways, and pre-college courses.
- Content includes articles, videos, and a directory of Prelum's pre-college programs in partnership with top universities.
- Lee Weiss, chief commercial officer for higher education at Kaplan, highlighted the hub as a trusted guide for students and parents.
The big picture
Kaplan's launch of prelum.org aligns with the growing demand for comprehensive, free resources to navigate the complex college admissions process. The platform positions Kaplan as a key player in the education technology space, leveraging its existing partnerships with top universities to offer specialized pre-college programs. This move could enhance Kaplan's market presence and attract more students and parents to its ecosystem.
What we're watching
- Adoption Rates
- How quickly students and parents will engage with the platform and its resources.
- Competitive Positioning
- Whether Kaplan can differentiate itself from other educational planning platforms.
- Program Expansion
- The pace at which Kaplan will add new pre-college courses and partnerships with universities.
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