Kaplan's PPI Secures Exclusive Licensure Prep Deal with Society of Women Engineers
Event summary
- PPI, a Kaplan subsidiary, named exclusive licensure prep partner for the Society of Women Engineers (SWE).
- Partnership provides SWE members with discounted access to FE and PE exam preparation resources.
- PPI will offer complimentary six-month on-demand courses for select SWE candidates.
- Kaplan aims to support career advancement for engineers through this strategic alliance.
The big picture
This deal aligns with broader trends in professional certification and career advancement, particularly within underrepresented groups in engineering. Kaplan’s move underscores the growing importance of niche partnerships in expanding market reach. The Society of Women Engineers, with its large membership base, provides a significant platform for PPI to enhance its brand visibility and service penetration.
What we're watching
- Market Expansion
- How this partnership will affect PPI’s market share in engineering licensure prep.
- Member Engagement
- Whether SWE members will actively utilize the offered resources, boosting Kaplan’s reach.
- Competitive Response
- The pace at which competitors may react with similar strategic alliances.
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