Kaplan Expands College Prep Reach with Florida DECA Partnership
Event summary
- Kaplan partners with Florida DECA to provide discounted test prep for 17,000 students in marketing, finance, hospitality, and management.
- Florida DECA members gain access to Kaplan’s SAT®, LSAT®, MCAT®, GMAT®, and GRE® test preparation through a dedicated portal.
- Kaplan offers limited free comprehensive test prep courses and complimentary KapAdvisor™ Premium for Parents to select Florida DECA members.
- Florida DECA is a nonprofit student organization with chapters across the state focusing on career readiness skills.
The big picture
Kaplan’s partnership with Florida DECA aligns with the broader trend of education companies expanding their reach through strategic alliances with student organizations. This move underscores Kaplan’s focus on making high-quality test preparation more accessible, particularly in key markets like Florida. The collaboration also highlights the growing emphasis on career readiness and higher education preparedness among emerging leaders and entrepreneurs.
What we're watching
- Market Expansion
- How Kaplan’s partnership with Florida DECA will affect its market penetration in the K-12 and higher education sectors.
- Competitive Dynamics
- Whether this collaboration can sustain Kaplan’s competitive edge against other test prep providers like Princeton Review or The Princeton Review.
- Execution Risk
- The pace at which Kaplan can scale similar partnerships with other state-level DECA organizations to drive growth.
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