Kaltura Launches Beta of AI-Powered Avatar Video Studio for Scalable Content Creation — Kaltura, Inc.

Event summary

Kaltura launched a beta version of its 'Avatar Video Production Studio' on March 16, 2026.
The tool enables creation of avatar-narrated videos from scratch or by repurposing existing content.
Studio integrates with Kaltura's Agentic Avatars for real-time conversational capabilities.
Beta version offers two creation flows: script-based video generation and automated highlights extraction.

The big picture

Kaltura's new offering addresses the growing enterprise need for scalable, AI-powered video content creation. As organizations struggle to manage expanding video libraries, this tool positions Kaltura as a key player in the digital experience platform space. The integration with conversational avatars represents an evolution from passive content delivery to interactive knowledge reinforcement.

What we're watching

Product-Led Growth: Whether Kaltura's planned self-serve purchase option will accelerate adoption and revenue growth.
Competitive Positioning: How this offering differentiates Kaltura in the crowded enterprise video platform market.
Integration Challenges: The pace at which Kaltura can seamlessly integrate avatar creation with its existing content management and engagement capabilities.