Kaltura Integrates PathFactory’s ChatFactory with Agentic Avatars for End-to-End Buyer Journeys — Kaltura, Inc.

Event summary

Kaltura launched a limited beta of a unified conversational experience combining PathFactory’s ChatFactory with its Agentic Avatar SDK on April 21, 2026.
ChatFactory, an AI-powered content engagement platform, integrates with Kaltura’s photorealistic, real-time conversational AI agents to create a digital twin for websites and apps.
The solution adapts in real time based on CRM data, intent signals, and visitor behavior, guiding users from content discovery to conversion.
ChatFactory was named a Leader in The Forrester Wave: Conversation Automation Solutions for B2B, Q4 2025.

The big picture

Kaltura’s move reflects the broader industry shift towards AI-driven, multimodal engagement tools that blend content intelligence with human-like interaction. The integration of ChatFactory with Agentic Avatars positions Kaltura to challenge traditional chatbot providers by offering a more sophisticated, end-to-end buyer journey solution. This aligns with the growing demand for personalized, real-time digital experiences in B2B marketing and sales.

What we're watching

Adoption Pace: How quickly enterprises will adopt this unified conversational experience to replace traditional chatbots and fragmented engagement tools.
Competitive Response: Whether competitors like Forrester Wave leaders will accelerate their own AI-powered conversational solutions in response.
Revenue Impact: The extent to which this integration can drive measurable improvements in lead conversion and revenue intelligence for Kaltura’s clients.