Kaltura Launches Agentic Revenue Engagement Platform at Adobe Summit — Kaltura, Inc.

Event summary

Kaltura debuts its Agentic Revenue Engagement platform at Adobe Summit 2026, integrating PathFactory's content intelligence with Kaltura's AI video and avatar technologies.
The platform aims to replace static ABM pages with real-time conversational experiences using Agentic Avatars and generative UI within Adobe Experience Manager (AEM).
Kaltura has achieved Adobe Premier Partner status, the highest tier of Adobe’s Experience Cloud partner program.
The company will introduce new native integrations with Adobe Experience Manager and Digital Asset Management capabilities.

The big picture

Kaltura’s new platform addresses a critical gap in account-based marketing (ABM) by transforming static content experiences into dynamic, real-time conversations. This move aligns with the broader industry shift towards AI-driven personalization and autonomous engagement layers that can interpret buyer intent and act on it immediately. The integration with Adobe’s ecosystem positions Kaltura to capture significant market share among enterprises already invested in Adobe’s tools.

What we're watching

Market Adoption: How quickly enterprises will integrate Kaltura’s Agentic Revenue Engagement platform into their existing Adobe ecosystems.
Competitive Response: Whether competitors in the ABM and content intelligence space will accelerate their own AI-driven engagement solutions.
Revenue Impact: The pace at which Kaltura can translate this platform launch into measurable revenue growth for its enterprise clients.