Kaltura Pushes AI-Powered Buyer Journeys at Forrester B2B Summit
Event summary
- Kaltura will present its Agentic Revenue Engagement platform at the Forrester B2B Summit North America 2026, April 26–29 in Phoenix.
- The platform combines Kaltura’s content creation tools with PathFactory’s content intelligence and journey orchestration, acquired earlier this year.
- Kaltura cites industry data showing 94% of B2B buyers now use AI in purchasing decisions, with web traffic declining 20–30%.
- PathFactory was named a Leader in Forrester Wave: Conversation Automation Solutions for B2B (Q4 2025).
The big picture
Kaltura’s push for AI-powered buyer journeys reflects the broader industry shift toward dismantling traditional go-to-market models. With 94% of B2B buyers now using AI in purchasing decisions, companies like Kaltura are racing to provide tools that adapt to real-time intent signals. The acquisition of PathFactory positions Kaltura as a key player in this transition, but success will depend on execution and differentiation.
What we're watching
- Adoption Pace
- How quickly B2B marketers will transition from static content to AI-powered, intent-aware buyer journeys.
- Integration Challenges
- Whether Kaltura can effectively merge PathFactory’s capabilities with its existing platform.
- Market Differentiation
- The extent to which Kaltura’s solution stands out in a crowded AI-driven marketing tech landscape.