Kaltura Unveils AI-Powered Conversational Avatars for Enterprise Engagement — Kaltura, Inc.

Event summary

Kaltura launched Agentic Avatars, real-time conversational AI video agents for enterprise engagement on March 12, 2026.
The company also introduced a Conversational Agents SDK to integrate avatars into custom applications and workflows.
Agentic Avatars support over 30 languages and integrate with enterprise systems, knowledge repositories, and Kaltura’s existing products like Video Portals and Virtual Classroom.
Kaltura is in discussions with potential partners across financial services, technology, education, and media industries.

The big picture

Kaltura’s Agentic Avatars represent a strategic push into AI-driven enterprise engagement, aligning with broader industry trends toward hyper-personalized digital interactions. The launch positions the company as a key player in the evolving landscape of conversational AI, where real-time, multimodal engagement is becoming critical for customer and employee experiences.

What we're watching

Adoption Pace: How quickly enterprises will integrate Kaltura’s Agentic Avatars into their customer, employee, and learner engagement strategies.
Competitive Positioning: Whether Kaltura can differentiate itself in the crowded AI conversational agent market with its multimodal capabilities and enterprise-grade governance.
Developer Engagement: The extent to which developers will leverage the Conversational Agents SDK to create custom avatar-based experiences, expanding Kaltura’s ecosystem.