Kaltura Launches Agentic Revenue Engagement Platform at Adobe Summit — Kaltura, Inc.

Event summary

Kaltura debuts its Agentic Revenue Engagement platform at Adobe Summit 2026, integrating PathFactory's content intelligence with Kaltura's AI video and avatar technologies.
The platform transforms static ABM pages into real-time conversational experiences using Agentic Avatars and generative UI within Adobe Experience Manager (AEM).
Kaltura achieves Adobe Premier Partner status, the highest tier of Adobe’s Experience Cloud partner program.
New native integrations with Adobe Experience Manager and Digital Asset Management are introduced to revolutionize account-based marketing.

The big picture

Kaltura's launch addresses a critical gap in account-based marketing: the rigidity of static content experiences despite sophisticated targeting and data. By integrating PathFactory’s content intelligence with its own AI capabilities, Kaltura aims to create an autonomous engagement layer that acts on buyer intent in real-time. This move aligns with broader industry trends toward AI-driven personalization and dynamic customer journeys.

What we're watching

Adoption Pace: How quickly enterprises will integrate the Agentic Revenue Engagement platform into their existing Adobe ecosystems.
Market Differentiation: Whether Kaltura can sustain its competitive edge with this integrated offering amid increasing AI-driven marketing solutions.
Revenue Impact: The pace at which the platform drives measurable revenue growth for Kaltura's enterprise clients.