Kaltura CEO Deploys AI Digital Twin for Scalable Internal and Customer Communications
Event summary
- Kaltura's CEO Ron Yekutiel has been using an AI-powered digital twin since April 2026 to communicate with employees and customers.
- The avatar, built on Kaltura’s Agentic Avatar technology, delivers personalized messages in multiple languages and supports real-time interactions.
- The same technology is offered to enterprise customers through Kaltura’s Avatar Video Production Studio and Conversational Avatar SDK.
- Yekutiel’s digital twin eliminates the need for traditional video production, saving time and enhancing communication quality.
The big picture
Kaltura’s move aligns with a broader trend of executives leveraging AI to scale personal communication. The deployment of Yekutiel’s digital twin underscores the strategic shift toward agentic avatars as a tool for governance and customer engagement, potentially setting a new standard in enterprise communication.
What we're watching
- Adoption Pace
- How quickly other executives will adopt similar AI digital twins for internal and external communications.
- Customer Validation
- Whether Kaltura’s use of its own technology will drive enterprise customer adoption.
- Competitive Edge
- The extent to which this differentiates Kaltura from competitors like Meta in the AI avatar space.
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