Kalshi and ADI Predictstreet Partner to Expand Prediction Markets During World Cup
Event summary
- Kalshi and ADI Predictstreet announced a strategic partnership to expand prediction markets globally during the FIFA World Cup 2026™.
- Kalshi will be co-branded with ADI Predictstreet in stadium, TV, and online placements starting from the knockout stage of the World Cup.
- Kalshi has seen explosive growth, with record daily volume exceeding $1 billion in the first two weeks of the World Cup.
- Kalshi currently controls approximately 90% of the regulated U.S. prediction market share, according to Bank of America.
The big picture
This partnership marks a significant step in the expansion of prediction markets, leveraging the global reach of the FIFA World Cup to introduce millions of new users to this financial asset class. Kalshi's dominance in the U.S. market and ADI Predictstreet's official partnership with the World Cup create a powerful combination for scaling prediction markets across sports, news, entertainment, and real-world events.
What we're watching
- Market Dominance
- Whether Kalshi can sustain its 90% market share in the U.S. prediction market amid global expansion efforts.
- Global Expansion
- The pace at which Kalshi and ADI Predictstreet can scale their partnership beyond the World Cup into other sports and events.
- Regulatory Compliance
- How ADI Chain's compliance-ready infrastructure will support the growth of prediction markets worldwide.
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