Just Salad Bets on Gochujang Trend with Summer Menu Launch

Event summary

  • Just Salad launched its summer 2026 menu nationwide on June 4, featuring Gochujang Chicken as the hero protein.
  • Gochujang is the fourth fastest-growing flavor in the U.S. meats and meals category, per Kerry’s 2026 Global Taste Charts.
  • The menu includes five limited-time offerings, with prices ranging from $4.69 to $12.99.
  • Just Salad operates over 120 locations across eight U.S. states.

The big picture

Just Salad’s summer menu reflects the broader fast-casual trend of incorporating globally inspired flavors to drive differentiation. The emphasis on Gochujang aligns with Kerry’s data on rising demand for international taste profiles, positioning Just Salad to capture health-conscious, flavor-seeking consumers. The chain’s sustainability focus further sets it apart in a competitive market, though scaling this model across 120+ locations presents operational challenges.

What we're watching

Trend Longevity
Whether Just Salad can sustain consumer interest in Gochujang beyond summer 2026, given its 120% surge in 2025.
Menu Innovation
How the chain will balance limited-time offerings with its core menu to maintain customer loyalty.
Sustainability Impact
The pace at which Just Salad’s reusable bowl program grows as it expands its menu and locations.