Kaspi.kz Launches Kasper AI Assistant in Almaty
Event summary
- Kaspi.kz unveiled Kasper, its new personal AI assistant, at an event in Almaty on July 14, 2026.
- Kasper is designed to help customers make informed decisions by explaining options in everyday language.
- The AI assistant will launch for Almaty customers next week, with broader rollout details forthcoming.
- Kaspi.kz operates a Super App serving 25 million consumers and 900,000 merchants across Kazakhstan and Türkiye.
The big picture
Kaspi.kz's launch of Kasper aligns with the broader trend of fintech companies integrating AI to enhance customer experience. The move underscores the strategic importance of AI in differentiating Super App offerings in competitive markets like Kazakhstan and Türkiye. With a significant stake in Hepsiburada, Kaspi.kz is positioning itself as a leader in digital transformation across multiple sectors.
What we're watching
- Adoption Pace
- How quickly Kasper will be integrated into the existing Super App ecosystem and its impact on user engagement.
- Market Differentiation
- Whether Kaspi.kz can sustain competitive advantage in AI-driven customer service against regional and global players.
- Regional Expansion
- The pace at which Kasper will be rolled out beyond Almaty and into other markets, particularly Türkiye.
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