Jimmy's Healthy Foods, Inc. (JiMMYBAR!)

JiMMYBAR! is a family-owned company headquartered in Elk Grove Village, Illinois, specializing in functional protein bars and snacks. Founded in 2014 by siblings Jim Simon and Nettie Del Prete, the company operates under a "Real Food First" philosophy, aiming to create nutritious products with tangible benefits without compromising on taste.

The company's core offerings include functional protein bars, notably pioneering America's first Creatine + Protein Bar. Their product line has expanded to include Creatine + Protein Trail Mix and Creatine Collagen Protein Bars, which incorporate ingredients such as creatine monohydrate, plant-based caffeine, MCT oil, Omega-3s, turmeric, and collagen. JiMMYBAR! emphasizes using real food as the primary ingredient in its products, which are manufactured in-house.

Under the leadership of CEO and Co-Founder Jim Simon, JiMMYBAR! has seen significant retail expansion, with nationwide rollouts in major stores like Target (October 2026), Sam's Club (August 2026), Costco (March 2026), GNC (April 2026), and Chevron ExtraMile (April 2026). The company is positioned as a leader in functional food innovation, disrupting the snack market by making performance-enhancing ingredients accessible in convenient and flavorful formats.