JFrog Gathers AI and Security Leaders to Address Software Supply Chain Risks — JFrog Ltd.

Event summary

JFrog's swampUP 2026 conference will take place September 1-3 in New York City, featuring speakers from Anthropic, AT&T, Microsoft, and other AI and security leaders.
JFrog highlights a growing gap between perceived AI governance (97% of organizations claim it) and operational reality (53% still pull models from public registries with malicious payloads).
The event will include new product introductions, hands-on training, and breakout sessions on AI/ML model management, agent governance, and DevSecOps.
Speakers will address the increasing attack surface in software supply chains as enterprises integrate AI, with a focus on securing agentic AI tools.

The big picture

As enterprises accelerate AI integration into their software supply chains, the attack surface for bad actors is expanding rapidly. JFrog's swampUP 2026 conference underscores the urgency of securing these new vectors, particularly as traditional governance frameworks struggle to keep up with machine-generated development cycles. The event highlights a critical inflection point where security must evolve to match the speed and scale of AI-driven software delivery.

What we're watching

AI Governance Gaps: Whether enterprises can close the gap between claimed AI governance and actual security practices, especially as malicious payloads in public registries increase.
Agentic AI Security: How the industry will adapt to securing agentic AI tools that build software, a key focus of swampUP 2026 discussions.
Market Differentiation: The pace at which JFrog can differentiate itself in the crowded DevSecOps space by integrating AI-specific security solutions.