JETSET Pilates Expands New Jersey Footprint with Woodcliff Lake Studio Opening
Event summary
- JETSET Pilates opened its newest studio in Woodcliff Lake, NJ, on January 27, 2026, marking the 9th location for developer Zhana Gali.
- The 2,400-square-foot studio features 13 custom reformers and is strategically located in Tice's Corner, a Bergen County hub with high foot traffic.
- Gali, through her company Alfa Fit Holdings, plans to open four more studios in the area and expand into South Carolina.
- JETSET Pilates now has over 270 studios open or in development across the U.S. and Australia.
The big picture
JETSET Pilates' expansion in New Jersey reflects the growing demand for boutique fitness experiences that combine luxury with accessibility. The brand's franchising model, launched in 2022, is gaining traction as it targets high-growth markets. With over 270 studios in development, JETSET Pilates is positioning itself as a key player in the competitive boutique fitness sector.
What we're watching
- Execution Risk
- Whether JETSET Pilates can sustain its rapid expansion pace while maintaining studio quality and instructor training standards.
- Market Penetration
- How the brand's luxury yet accessible approach will resonate in new markets like South Carolina.
- Franchise Growth
- The pace at which JETSET Pilates can attract and develop multi-unit franchisees like Zhana Gali.
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