JETSET Pilates Expands to 350 Territories, 60 Studios Open
Event summary
- JETSET Pilates surpassed 350 territories sold and 60 studios open as of Q1 2026.
- Opened 25 new studios and awarded 92 territories in Q1 2026.
- 2025 systemwide average unit volume was approximately $1.13 million.
- Expanding into new markets including London, Scottsdale, Boulder, Kansas City, and Louisville.
The big picture
JETSET Pilates' rapid expansion reflects the sustained demand for boutique fitness franchises, particularly among experienced multi-unit operators. The brand's focus on unit-level performance and strategic market expansion positions it competitively within the fitness sector. The international push into markets like London signals a long-term strategy to diversify beyond core U.S. markets.
What we're watching
- Execution Risk
- Whether JETSET Pilates can maintain quality and consistency as it scales rapidly.
- Market Penetration
- The pace at which JETSET Pilates can establish itself in new international markets.
- Unit Performance
- How sustained demand from experienced operators will impact future unit-level performance.
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