JETOUR Auto

JETOUR Auto is a Chinese automotive brand established in January 2018 by Chery Holding Group, headquartered in Wuhu, Anhui Province, China. The brand was launched as a new product line and later became an independent brand within the Chery Holding Group in 2021, operating with independent research and development, procurement, and marketing. JETOUR's core mission is to cater to the "Travel+" market segment, focusing on creating intelligent, aesthetically pleasing, spacious, multi-functional, and multi-seat vehicles designed for convenient journeys.

The company's product portfolio primarily consists of SUVs, MPVs, electric vehicles (EVs), and hybrids. Key product series include the JETOUR X70, X90, Dashing, and Traveller/T2. In November 2023, JETOUR introduced its new energy sub-brand, Shanhai, which focuses on plug-in hybrid electric vehicles (PHEVs). The brand emphasizes a "Travel+" strategy, aiming to provide vehicles that support diverse travel and adventure lifestyles, combining comfort, safety, and versatility for its target demographic of vibrant, proactive younger generations.

JETOUR has demonstrated significant global expansion and market penetration, achieving over 2.15 million cumulative global sales within eight years, making it one of the fastest Chinese independent brands to reach this milestone. The brand has a strong international presence, operating in over 100 countries and regions with more than 2,000 sales and service outlets. Notably, its T2 model has been a major success, surpassing 500,000 cumulative global sales by May 2026, positioning it as the fastest-selling "boxy" SUV worldwide. Recent leadership includes Li Xueyong as General Manager and Ke Chuandeng as President of JETOUR International.