Jackery Expands Home Backup Power Lineup for Fall Storm Season
Event summary
- Jackery launched a new lineup of home backup power solutions on August 31, 2026, targeting the fall storm season.
- The lineup includes the HomePower 3600 Plus, Solar Generator 5000 Plus, FridgeGuard, HomePower 2000 Plus V2, and HomePower 1000 Plus V2.
- The HomePower 1000 Plus V2 is priced at $599 through September 3, 2026, ahead of its $729 MSRP.
- Jackery's products are available at Jackery.com, Amazon, Costco, Home Depot, Lowe’s, and other major retailers.
The big picture
Jackery's new lineup targets the growing demand for home backup power solutions amid increasing grid instability due to natural disasters. The company is positioning itself as a leader in portable and home backup power, leveraging National Preparedness Month to highlight the importance of readiness. With a focus on scalability and ease of use, Jackery aims to capture a broader market segment, from first-time buyers to those looking to expand their existing backup systems.
What we're watching
- Market Penetration
- How Jackery's expanded lineup will affect its market share in the home backup power sector.
- Consumer Adoption
- Whether the early-bird pricing strategy will drive significant consumer adoption of the HomePower 1000 Plus V2.
- Competitive Response
- The pace at which competitors will respond with similar or improved home backup power solutions.
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