Iron Mountain Wins 2026 Google Cloud Partner of the Year for Media & Entertainment
Event summary
- Iron Mountain named 2026 Google Cloud Partner of the Year for Business Applications in Media & Entertainment.
- Company leverages Google Cloud’s Vertex AI and Vision Warehouse to manage over 100 million media assets.
- Iron Mountain InSight® DXP AI Agent enables natural language interaction with content libraries while maintaining compliance.
- McLaren Mastercard Formula 1 Team uses Iron Mountain to digitize and activate its 60-year legacy archives.
- Iron Mountain previously won Google Cloud Global Technology Partner of the Year in 2018 and a Customer Award in 2021.
The big picture
Iron Mountain’s win underscores the growing demand for secure, AI-driven content management solutions in the media and entertainment industry. The partnership with Google Cloud highlights the strategic shift towards digital transformation and the monetization of legacy media assets. With over 240,000 customers globally, Iron Mountain is positioning itself as a key player in bridging the gap between physical and digital information management.
What we're watching
- AI Integration
- How the integration of Google Gemini Enterprise with Iron Mountain’s InSight DXP AI Agent will enhance enterprise search capabilities.
- Market Expansion
- Whether Iron Mountain can sustain its growth in the media and entertainment sector through continued innovation and strategic partnerships.
- Customer Adoption
- The pace at which other major media companies will adopt Iron Mountain’s digital solutions for managing and monetizing their archives.
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