Intuit Partners with College Board to Launch Free AP Personal Finance Course — Intuit Inc.

Event summary

Intuit and College Board launch free AP Business with Personal Finance course for high schools nationwide starting fall 2026.
Course includes 24 interactive exercises using Intuit tools like TurboTax, QuickBooks, Mailchimp, and Credit Karma.
88% of parents believe financial literacy should be a core subject, per Intuit survey.
Teachers spend 12 hours weekly searching for or creating instructional resources.

The big picture

Intuit's partnership with College Board addresses a critical gap in financial education, leveraging its existing tools to provide hands-on learning. With only 30 states mandating personal finance courses, this initiative could influence broader adoption of financial literacy standards. The collaboration also positions Intuit as a key player in the edtech space, potentially opening new avenues for brand engagement with younger demographics.

What we're watching

Adoption Pace: How quickly high schools nationwide will integrate the new AP course into their curricula.
Impact Measurement: Whether the course improves financial literacy outcomes among students at scale.
Competitive Response: How other fintech and edtech players may react to Intuit's educational expansion.