IFF Expands Grasse Footprint with New Experimental Field for Natural Ingredients

Event summary

  • IFF's LMR Naturals inaugurated a 1.8-hectare experimental field in Grasse, France, called Domaine des Naturels LMR.
  • The field combines traditional cultivation with advanced agronomic approaches to preserve and innovate natural ingredients.
  • IFF has invested in Grasse since acquiring LMR Naturals in 2000, with this field building on the legacy of former owner Constant Viale.
  • The site will host the LMR Naturals Academy, offering education and hands-on experiences for customers and perfumers.

The big picture

IFF's investment in Domaine des Naturels LMR underscores its long-term commitment to natural ingredients and Grasse's agricultural heritage. The field serves as both a research hub and an educational center, reinforcing IFF's position as a leader in sustainable innovation for perfumery and cosmetics. This move aligns with broader industry trends toward traceability, sustainability, and the preservation of traditional cultivation methods.

What we're watching

Innovation Scaling
How IFF will leverage insights from Domaine des Naturels LMR across its 14 global innovation platforms.
Market Differentiation
Whether the field's unique natural ingredients will drive competitive advantage in the perfumery and cosmetics sectors.
Sustainability Impact
The pace at which IFF can integrate and scale its sustainable agronomic practices beyond Grasse.