IFF's LMR Naturals Unveils Four New Natural Ingredients at SIMPPAR
Event summary
- LMR Naturals by IFF will debut four new natural ingredients at SIMPPAR on May 26–27, 2026.
- New LMR Hearts include Lavandin Heart France, Armoise Heart Morocco, Ylang Heart Madagascar, and Geranium Heart Egypt.
- IFF will inaugurate the Domaine des Naturals LMR in Grasse, a dedicated experimental field for raw materials.
- LMR Naturals has introduced several natural ingredient innovations this year, including Tonka Bean CO₂ Absolute and Osmanthus Absolute Fruity China.
The big picture
IFF's LMR Naturals is reinforcing its leadership in natural ingredients by leveraging long-term sourcing partnerships and sustainable agricultural practices. The company's 25-year investment in LMR underscores its commitment to integrating pioneering science into perfumers' creativity at scale. This strategic focus on natural ingredients aligns with the growing consumer demand for sustainable and innovative fragrance notes.
What we're watching
- Product Differentiation
- How IFF's focus on natural ingredients will position it against competitors in the perfumery and cosmetics sectors.
- Sustainability Commitment
- Whether IFF can maintain its lead in sustainable sourcing and agricultural practices.
- Market Demand
- The pace at which consumer interest in fruity and gourmand fragrance notes will grow.
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