InterDigital and NHK Demo VVC Multilayer Coding for Enhanced Video Streaming
Event summary
- InterDigital will showcase VVC Multilayer Coding at IBC 2026 in Amsterdam (Sept. 11–14).
- Joint demo with NHK highlights content personalization and spatial/quality scalability.
- VVC Multilayer Main 10 profile enhances streaming efficiency over independent encoding.
- MC-IF booth (Hall 2.B13) will feature VVC’s commercial deployment progress.
The big picture
InterDigital’s demo aligns with the broader shift toward next-gen video codecs, as streaming providers seek higher efficiency and personalization. The collaboration with NHK and MC-IF underscores VVC’s potential to become the foundation for scalable, high-quality video delivery. Brazil’s early adoption signals growing momentum in emerging markets.
What we're watching
- Adoption Pace
- The pace at which VVC moves from experimentation to commercial deployment in key markets like Brazil.
- Ecosystem Growth
- Whether MC-IF’s collaboration can accelerate industry-wide adoption of VVC.
- Competitive Edge
- How VVC’s efficiency gains will impact streaming providers’ cost structures.
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