InterDigital Pushes HDR Tech for Streaming at NAB 2026

Event summary

  • InterDigital will showcase HDR innovation for advanced streaming at NAB 2026, April 18–22.
  • The company's 'HDR Master Production for Advanced Streaming' supports ad insertion in HDR content.
  • Principal Engineer David Touze to present on HDR interoperability challenges at the BEIT Conference.
  • InterDigital's metadata-driven method aims to ensure consistency between HDR and SDR conversions.

The big picture

InterDigital’s focus on HDR innovation aligns with the growing demand for premium streaming content, particularly in live sports. The company’s metadata-driven approach addresses a critical interoperability gap, positioning it as a key player in the evolving video delivery landscape. As ad-supported streaming expands, InterDigital’s technology could become foundational for broadcasters and platforms seeking to enhance viewer experiences.

What we're watching

Adoption Pace
How quickly streaming providers integrate InterDigital’s HDR ad insertion technology.
Interoperability Impact
Whether SMPTE metadata standards will resolve HDR-SDR conversion challenges in live sports.
Market Differentiation
The extent to which InterDigital’s HDR solutions stand out amid broader industry advancements.